Why Communicate Through Video? |creative video production london

Posted by on May 10, 2015 in Blog, Business, Uncategorized

Video is the most engrossing and persuasive medium and has exploded as a communications currency over the past few years. Communicating through video gives us an opportunity to show potential clients that we are professional, likeable and trustworthy. This is crucial to growing businesses because it’s proven that people will buy from others that they like and trust.

Since 93% of communications effectiveness comes from how we look and sound rather than what we say (Professor Albert Mehrabian, UCLA), non-verbal signals such as facial expressions, gestures, eye contact, posture, and tone of voice are crucial. Video – unlike e-mail and text – empowers us to use these to influence buying decisions by educating the viewer about our products and services, personalising our companies and building our brands.

The benefits of video marketing are extensive. Not only does it provide an additional marketing message outlet, but it also satisfies the audience’s desire for interactivity and ‘on-demand’ content.

Here’s a way for you to decide for yourself what video can do to help grow your business. Find a company that supplies products/services similar to yours and has video content on its website. Watch the videos and ask yourself how they influence your decision about whether or not to buy from that company. Then look at your own website and consider how similar audio-visual content would help you connect with new clients. If I can be of any help in generating ideas to meet your specific needs, I’d love to hear from you: Director [at] FionaAshe [dot] com.

Fiona Ashe is an award-winning Film Director, Screenwriter, Script Editor/Reader, Video Trainer, Social Media Trainer, Copywriter, & Keynote Speaker. She also has experience as a Broadcast Journalist and PR Officer. Her specialist skills include directing, filming, editing, writing, interviewing and keynote speaking.


Curated from Why Communicate Through Video? |Creative Video Production London

It’s as close as you can get to being there in person” Fiona Ashe is exactly right. Using video to communicate your message does so much more than text. It allows a potential customer to see you, hear you, and trust you. The mere fact that you have a video communicates to the customer that you are a serious business, prepared to invest in sophisticated marketing tools, and therefore a well-established, legitimate company. This is vital, as first impressions matter.

That’s why I always argue that you shouldn’t ever put bad-quality video into your marketing mix, unless it’s something funny and viral that’s shot on a phone, and even then, it should be used with caution. It’s better to have just one good-quality video, than a whole series of badly-shot or badly-lit ones.

The quality of your video reflects directly on the quality of your company. And it needn’t cost the earth. Email us at hello@magicbeansmedia.tv and ask us for our leaflet ‘Top Tips for Commissioning Great Video’ to find out how you can start making connections with your customers and getting the best creative video production London has to offer.