Why Advisors Need to Invest In Video |Video production services London

Posted by on Sep 13, 2015 in Blog, Business

Why Advisors Need to Invest In Video | Video production services London.

Attention–it’s limited. And when it comes to your website, you only have a few seconds to grab a prospect’s attention before they get interrupted by the torrent of notifications, emails, texts, and other messages rushing their way.

If video is so great, then why aren’t more financial advisors using it to communicate their message and provide greater value to prospects and clients?

There are many important reasons why you should be investing in video right now. And if you’re on the fence about it, if you have similar excuses like the ones listed above, then this will shift your perspective.

It’s true. People have short attention spans. There’s a lot to be distracted by, especially online: social media, email, games, news, blogs, ads, etc.

A prospect ends up on your website (either through a search engine or the prompting of a friend), what do you think will entice them to find out more about you:

 

Curated from Why Advisors Need to Invest In Video

I love this article – it sets out very clearly some of the reasons people talk themselves out of commissioning video, so here are my replies to these, one by one…

 

– Well, I can’t afford video without a Hollywood budget

You’d be amazed what we at Magic Beans Media can do with more modest budgets. Video is such a powerful tool, I would argue you can’t afford not to have it. And you can get a lot for your money if you plan it well. Why not ask us for our helpful leaflet – Top Tips for Commissioning Great Video – to find out more about making fantastic videos on a budget.

– I’m not good-looking enough for the camera

We have a presenter trainer, who will help you look and sound better on screen. Or, if you’re really camera-shy, why not use your staff as a selling point and interview them? Or, better still, ask your favourite clients to give their testimonials on camera? And, of course, there’s always the option of using a professional presenter, or simply a voiceover with some animated graphics.

– My site is already , so no thanks

Video isn’t just useful for search engine optimisation, it’s a powerful communication and campaigning tool. If you can bottle the spirit of the company in a short video, it can be working for you while you’re doing other things – it’s a way of making sure that your key messages are always out there in a friendly and accessible form for prospective clients to find out what you’re all about.

– I don’t know where to begin

I would politely refer you to the aforementioned leaflet – Top Tips for Commissioning Great Video – which walks you through the process from start to finish in a simple, honest and friendly way

– People aren’t interested in watching a video from a financial advisor

If I was looking for a financial advisor, I’d watch a video – I’d want to get an idea of what they’re like, and how they can help me. People are interested in people, and they want to do business with people they know and like. Now that we live in such an electronic age, it’s easy to forget that you tend to do the best business with the people you like working with. So, why not project that idea out in a video about yourself? You could already be missing out on new customers, clients or supporters because your website isn’t friendly and approachable.

So, what are you waiting for? Get the best video production services London can offer with Magic Beans. Contact us for a free ideas meeting and find out how you can use video to help grow your business.

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