Promotional

Whether you’re selling a product or service, or simply want to tell your customers more about your company or organisation, it pays to have a promotional video. Studies have shown that online video makes your company more visible, keeps people on your site for longer, and makes them more likely to buy from you.

Garnier Moisture Match

 

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EdD

 

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Heritage

Another great way to create a community around your brand is to tell them the story of your business. This will help potential clients find out more about your history, and build a sense of familiarity and trust. You can use archive video, photos, or artefacts from the company’s past (eg: the first sales ledger, the deeds to the first property) to create a really compelling narrative.

John Lewis

 

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Phileas Dogg

 

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Campaigns

If you’re trying to educate people about your cause, or move them to donate money, video is a great way to do it. A video can tug at the heart strings or generate a viewer’s anger about an injustice much faster than your words can in print.

More Smiles Appeal

 

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NASUWT Strike video

 

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Training

If you need to spread your message to a large number of employees, or you need to tell customers how to use your product correctly, a video can help give step-by-step instructions in a way that is much more engaging than a pamphlet or powerpoint presentation. Use simple graphics to emphasise important points.

FirstKind GEKO

 

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LIFE induction

 

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