The Value of Video In Email | Creative Video Production London

Posted by on May 3, 2015 in Blog, Business

Video has quickly become one of the most popular ways to share information. According to Mediapost, 90% of consumers watch video online and more than a billion unique users visit YouTube each month, watching over 6 billion hours of video content.

As the expanse of faster broadband and mobile access increases, these numbers will continue to grow and Cisco projects that 69% of global consumer internet traffic will be through video in 2017.

Video in your email marketing strategy is key to engaging subscribers and converting them into consumers. Research shows that incorporating video in email produces higher click-through rates, more conversions, and more shares with fewer opt-outs.

Looking for ways to increase engagement? Check out this   about the power of video in email. You can further study when, what, and how to deploy a strategy in this

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Curated from The Value of Video In Email

Have you thought about using video in your regular emails to clients? Sounds extravagant? Let us help you make a lot more video for your money.

On one single shoot day, if well organised, you can film enough material to create up to 20 short videos – that’s more than enough for a year if you only send out one a month, or five month’s worth if you send out one per week. Suddenly, it’s starting to sound like good value, and if it gives you the competitive edge, it could translate into increased sales and money in the bank.

The key to cost-effective video is to organise it well. Plan ahead with your marketing messages, time the release of your videos so that they coincide with your new products or appeal launches, and make them simple, good to watch and informative. For a free leaflet ‘Top Tips for Commissioning Great Video’, just get in touch at hello@magicbeansmedia.tv, and we’ll show you how to take your marketing and communications to the next level and get the best creative video production London has to offer.

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