Ten Secrets of Commissioning Great Video No:9

Posted by on Nov 21, 2014 in Blog

Take an aerial view

Drone technology is moving at an amazing pace, and they’re becoming more affordable all the time. If you’re thinking about a corporate video, think about using an aerial view to really put the wow factor into your project. Magic Beans was recently commissioned to fly a drone inside TGI Friday’s Manchester restaurant for their Christmas mistletoe campaign.

See the video here:

We didn’t make the video, or create the campaign, so we can’t take credit for that, but it does illustrate that if you use the drone as the starting point for your creative thinking, you can do amazing things. Our camera people are Civil Aviation Authority (CAA) qualified, so you will get a professional flight plan, and all safety considerations will be covered. Drones work best in open spaces, away from crowds of people, but as the TGI campaign shows, anything is possible if you get your thinking cap on.

Some more exciting facts about drones

– they can also fly close to the ground, giving amazingly smooth gliding shots from just a few feet up.

– they can hover at head height while you talk, and then zoom up into the air to give a wider perspective.

– they can use GPS to fly along a pre-programmed route.

And if you’re not yet convinced about the power of the drone, here’s a list of the media outlets that featured the TGI campaign, on the day it was launched (ie: even before it hit the newspapers the next day):

Mail Online (unique users: 184,322,265)

http://www.dailymail.co.uk/femail/article-2840765/Fancy-kiss-fries-TGI-Friday-launch-mistletoe-drone-bid-woo-romantic-diners.html

Mirror Online (unique users: 29,754,028)

http://www.mirror.co.uk/news/weird-news/next-time-youre-restaurant-watch-4654686

Telegraph Online (unique users: 79,668,223)

http://www.telegraph.co.uk/foodanddrink/restaurants/11240059/Restaurant-launches-first-mistletoe-drone.html

105639-uk-drones-encourage-mistletoe-kisses

 

 

 

 

 

 

Independent Online (unique users: 52,939,362)

http://www.independent.co.uk/life-style/gadgets-and-tech/news/drones-celebrate-christmas-by-flying-around-tgi-fridays-pressuring-couples-to-kiss-9870542.html

ITV News Online

http://www.itv.com/news/2014-11-19/tgi-fridays-launch-mistletoe-drone-to-encourage-christmas-kisses/

Manchester Evening News Online

http://www.manchestereveningnews.co.uk/whats-on/love-air-manchester-restaurant-launches-8130613

 It has even appeared in Ireland and Australia…

 The Australian (unique users: 130,000)

http://www.theaustralian.com.au/news/latest-news/uk-drones-encourage-mistletoe-kisses/story-fn3dxix6-1227128950698?nk=f7638970f4dd048e6501acf3e7770cb0

The Irish Mirror (unique users: 46,524)

http://www.irishmirror.ie/news/weird-news/next-time-youre-restaurant-watch-4654986

The Belfast Telegraph (unique users: 48,014)

http://www.belfasttelegraph.co.uk/breakingnews/offbeat/drone-bid-to-encourage-xmas-kisses-30757875.html

So, if you really want your campaign to fly, get in touch and find out how you can get head and shoulders above the competition. Email us at hello@magicbeansmedia.tv or call us on 0845 222 0528

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