Small business video advice from content marketers

Posted by on Dec 6, 2015 in Blog, Business

Video is an increasingly important tool in your content marketing toolkit. According to a report published by Cisco, by 2017 video will account for 69 per cent of all consumer internet traffic. If you’re not already using video in your marketing strategy, now is the time to start.

If you’re a small business or startup with a view to integrating video to your content marketing strategy, we have spoken with some of the best content marketing agencies in the UK in order to provide you with actionable video marketing advice.

in companies’ content marketing campaigns. Internet users are seeking more dynamic content, and younger audiences aren’t always willing to dedicate the time and attention necessary to sit down and read through text-heavy content.

I would caution companies not to be too rigid or too promotional with their video content. There are plenty of commercials out there. Instead of creating another commercial, be authentic, offer value, and even add a little humour where it fits. Don’t look at video content as an advertising tool, but more of a branding opportunity where you can connect with your audience on a more personal level.

Video is an unmissable part of any strategy. Time and time again we see high levels of traffic to and engagement with video content. It’s what audiences want, and marketers need to fulfil in that need.

 

Curated from Small business video advice from content marketers

Here’s just one statistic that you need to pay attention to from this helpful article:

According to a report published by Cisco, by 2017 video will account for 69 per cent of all consumer internet traffic. If you’re not already using video in your marketing strategy, now is the time to start”. 

At Magic Beans we can help you take the first step into making video – even if you’ve never done it before. We will help you understand what video can do for you, walk you through the process from storyboard to delivery, and even make it fun along the way!

Call us for a free ideas meeting, and find out how you can join the video revolution. Every company needs video, Magic Beans is the creative video production company that will help you get the video you need to help your company grow. Fill in our contact form here.

 

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