NHS Choices

The Challenge: A series of videos made for the pilot of a project by ITN Corporate for the NHS, aimed at educating expectant mothers on what foods should be avoided during pregnancy.

The Solution: Studio-based, simple videos, made on a tight budget. The questions asked had to be real, often asked by pregnant women and new mothers... The answers had to be simple, yet effective.

The Result: Videos don't always have to be expensive to be effective.

Watch the Videos →

Foods To Avoid Whilst Pregnant