G Force Communications & RNIB

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This project was slightly different, because it used existing video content, re-edited as a fundraising tool, to direct viewers to the RNIB website and ask them to donate.

Louie's story had already been shot by another company, but marketing company G Force Communications wanted to show how a shorter, more punchy video, with a specific call to action at the end could drive traffic to the site.

So, we cut the video right down to tell a clear and concise story, added graphics and voiceover to the end, and delivered it in a compressed format so that it would play on mobile and tablet devices, as well as computer screens.

To find out how you can edit your pre-existing video content for training, promotional or fundraising purposes get in touch.

To find out more about G Force Communications visit their website.

See the final video →

 

Louie 3