How To Make Sure Your Corporate Video Isn’t Dull Or Boring | Video production services London

Posted by on Sep 21, 2015 in Blog, Business

Companies investing in corporate videos is certainly nothing new. In fact, companies across the globe have been investing in corporate videos for decades and the video production industry remains an extremely lucrative one for those companies lucky enough to get their foot in the door and successfully establish themselves. But let me ask you, what springs to mind when you think of corporate videos? Do you think of an exceptionally entertaining video that you’d happily sit and watch time and time again, or do you imagine wasting 3 – 4 minutes of your life watching cheap shots of office workers overlaid with a less than enthusiastic voiceover? Oh, and perhaps some cheesy music thrown in for good measure too?

Sadly, it was probably that second description that sounded more like a corporate video because quite frankly, most corporate videos are dull to say the least! But why is this? Personally, I think there are a number of factors that lead to these dull corporate videos (perhaps including a lack of creativity from many video production companies) but most of all, I think most people don’t fully understand what a corporate video is (or at least what it can be).

I’m going to try and illustrate what I believe a corporate video can achieve by following a few simple tips. I’ll also show some great examples that are already out there online to illustrate these points but first, let’s delve a little deeper into the meaning of the phrase “corporate video”.

Most people already have a preconceived notion that corporate videos have to be a certain way when in reality, they don’t. Whilst scouring the internet, I happened to come across what I consider to be an excellent definition of corporate videos on the

The term, “Corporate Video” is an all-encompassing description of video programmes made for business and/or information purposes. This includes product/service/company promotional videos, training videos and information videos.


Curated from How To Make Sure Your Corporate Video Isn’t Dull Or Boring | Video production services London

 A couple of great points in this article. The first is that, when you come to make a video, you need to ‘free your mind.As I always say, when planning video – start at the end. Think about what you want your video to achieve. Is it brand awareness? If so, all you need to do is make something eye-catching, thought-provoking or unusual, something that people will want to watch, and which makes them feel good about what you do. Maybe you own dogs? Why not make the family pet the star, as we did with Phileas Dogg.

Maybe you want people to think about an issue, in which case, make a political point, as we did with Gove v Reality.

Or maybe you just want people to look at what you do from a different perspective, in which case, have a look at our drone showreel for inspiration.

The second important point made in the article is that it doesn’t have to cost you a lot of money to get something really spectacular. Because Magic Beans is a small company, we don’t have the huge overheads of some of the bigger players, but because we love what we do, you get a really high-quality, innovative video that will wow your audience. Get in touch to find out more and get the best video production services London has to offer: 0845 222 0528 or email us.