How do you get your video on page 1 of Google?

Posted by on Nov 5, 2013 in SEO

Our guest blogger, Tim Morgan, Owner of The Online Knowledge, writes about the importance of Search Engine Optimisation (SEO).

SEO

So you’ve invested in a great corporate video production that you’re really proud of (and if it’s been produced by Magic Beans Media it’ll be a fantastic video!) But how do you get people to see it? Whether you post it to Youtube or upload it to your website, you’ll need to optimise it so that search engines can find it and direct traffic to your video – and traffic means people seeing it!

If you don’t engage in SEO it’s a little like expecting people to call you, without ever telling them  your phone number. Most organisations understand the value of SEO, and now it’s just a regular part of the overall marketing mix, but understanding how to get great results is much less straight forward.

Once upon a time it was a simple process. You did some keyword research, from that you decided on the keywords you wanted to target, you optimised your website for those keywords, built a few links then hey presto – you’re number 1 on page one of Google.

Well, that’s what many people believed, the truth is you needed much more insight to achieve success, especially as search engines like Google often moved the goal posts and changed the rules. Google regularly tweaks its search engine algorithm to fine tune the search experience for users and ensure they find authoritative content that they’re looking for.  But about two months ago Google changed the game once again, and this time it wasn’t just a small update, they built a whole new search engine and it’s called Hummingbird.

Hummingbird allows Google to understand the users  search query better with greater understanding of words like ‘how’ ‘why’, ‘where’ and ”when’, as well as the user intent that sits behind these words.  It also future-proof’s Google, allowing it to  handle voice activated search queries more effectively, to keep up with their rising popularity on mobile devices (including Google Glass).

So how do you get your video ranking on page 1 of Google?

The previously successful technique of getting links back to your site from other authoritative websites is still important, but now it’s becoming even more important to focus on delivering excellent, unique content that answers questions. Content can be text as well as video and it should be optimised, using long-tail semantically related keywords (take a look at how I titled this blog post!) as well as ensuring the content is accessible across devices. Social signals are also now a key factor in SEO, so it’s vital you have a great social media strategy to ensure your website or video is being shared across the web.

If your business model doesn’t rely on Google or other search engines, than you can afford to experiment a little and see what works for you, but the likelihood is at some point you’ll want to consider employing the services of an SEO professional to ensure you get your corporate video and website in front of as many people as possible.

www.theonlineknowledge.com