18 Big Video Marketing Statistics and What They Mean for Your Business | Creative video marketing London

Posted by on Apr 12, 2015 in Blog, Business

Have you climbed on board the video marketing train yet? If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. Here’s just one big number that should make you sit up and take notice:

Do you have the time and energy to write 1.8 million words? That’s the equivalent of 3,600 typical web pages. If you write an average of one web page an hour, it would take you 150 days of writing to achieve the impact of one minute of video.

When you look at it that way, online video marketing is the single most practical use for your marketing time and energy. Not convinced yet? Here are 15 more big video marketing numbers that should make you sit up and take notice.

According to comScore, which measures online engagement and use, that’s the percentage of Internet users who view at least one video online over the course of a month. The average user is exposed to an average of 32.2 videos in a month, increasing the chances that your marketing message will be seen. But what does that work out to in real numbers?

That’s the number of Internet users who watch online video each day. Granted, a lot of those are watching the latest viral video with a goofy cat or a cute kid, but an awful lot of them are looking for advice on how to do something or how to make something work better. And a whole of them are looking to buy a service or product.


Curated from 18 Big Video Marketing # and What They Mean for Your Business | Creative video marketing London

Video by the numbers

What’s a video worth to your business? I would argue that there are many things a video can do to nudge people towards your product rather than someone else’s.

1 – A video gives a human face to your business. Making a video shows who you are and why you do what you do. It’s much cheaper than visiting all your prospective customers door-to-door, and it gives you an opportunity to tell them why they should buy the product from you. You could use it to showcase your great staff, or show how your product works, or how a charitable donation will be used. It opens a door into your organisation, and shows what makes you tick.

2 – A video is much cheaper than TV or print advertising. A video can be used again and again to tell your customers why they should buy from you. Once it’s on your website, you can link to it on social media every week, add it into emails, or show it at presentations. In fact, a video can be a TV advert if you make it with us, as all our videos are broadcast quality. And, if you buy one of our multi-video packages, you could have a different version for every occasion, for very little extra cost.

3 – A video makes you look like the real deal. If you’re a small business, a prospective customer will be reassured by the fact that you have a video. It shows that you’re well-established and can afford to market your product or service. You’ll be able to compete alongside the big boys if there’s video on your website. And with our video, you really will look the real deal. Our super-shiny professional videos will make you stand out in a crowded market.

Read this article by Video Brewery to find out why these numbers:

– 1.8 million

– 45.4%

– 100 million

are the ones you need to be putting to the boss, to make the case for developing the best creative video marketing London can offer.

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