Can a Marketing Video Benefit Your Business? |Video production services london

Posted by on Jul 21, 2015 in Blog

According to Vern Oakley, CEO and creative director,people are eight times more likely to watch a video than read an article. If you’re looking for ways to market your small business, that statistic should catch your eye. But are marketing videos a realistic marketing tool for small-business owners? We spoke to Oakley to get the answers.

Small Business Center: Are marketing videos only for the big guys, or can people who own very small companies boost profitability by creating one, too?

Oakley: What’s great about marketing videos is that small-business owners can compete very effectively against much larger companies, including the Fortune 500s. Marketing videos that are well made appeal to a targeted audience, have specific information, and offer ways to connect to your product or service. They can be made inexpensively and achieve

The process of making the video allows you to think about who you are, what you’re offering, and what you have to say to the world about your product or service. Putting a video together and going through the exercise of distilling your message into short, bite-size, consumer-friendly bits, makes you a better communicator. Marketing videos also make it easy for customers who are looking for something that solves a particular problem or are researching for a future purchase.

They need to think about whether they’re willing to invest not only the money but, equally importantly, the time to do it well. A poorly done video will not help you and can actually hurt how your audience perceives you.

 

Curated from Can a Marketing Video Benefit Your Business?

 This article makes some great points about how video can help even the smallest of businesses, and suggests that if you are going to go ahead with a video project, you need to be:

– wholeheartedly invested in the project – there’s no point in making a low-quality video
– involved at every stage from plannning onwards, so that your key messages are understood by the video-maker
– clear about how the video is going to be used, so that it helps you build your brand
If you’re nervous about commissioning video for the first time, we can help. At Magic Beans, we provide the best video production services London can offer. We’ve created a leaflet, giving you our top tips for organising a video project for your business, and we can help you with a free ideas meeting to get you started. For a copy of the leaflet, email us – let us know if you’d like an electronic version, or give us your address and we can pop a paper copy in the post.

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