51 ways to use web video to help your business grow – Creative video production company

Posted by on Aug 16, 2015 in Blog, Business

As bandwidth increases and video production costs continue to decrease businesses are beginning to adopt video as a primary method of communicating with their customers and prospects. In-house or outsourced, video is quickly becoming a marketer’s media tool of choice for two reasons: video is engaging and, more importantly, video is persuasive. Here are some of the ways that businesses are using video to help improve their bottom line:

Nothing is more compelling than seeing and hearing your customer (ideally in their own environment) extol the virtues of your products and services or explaining how your company helped them to achieve their business goals. These videos usually run from fifteen second snippets to a minute and are typically combined with or used to support other marketing material.

Similar to a customer testimonial these videos run between one and two minutes and follow an interview format where the person on screen answers questions posed by an interviewer just off-camera. These videos are usually delivered as stand-alone marketing support materials and are often grouped with other customer success stories.

A video case study combines customer testimonials with more a more in-depth explanation of how your company’s products and services helped your customer be successful. These case studies usually incorporate two voices – a narrator and the voice of your customer and can run anywhere from two to five minutes. The video structure follows the same “Problem, Solution, Benefit” format found in a printed case study and usually include b-roll or other supporting text and video.

These videos are typically done to promote events and to build buzz around coming events but can also be employed to capture ‘spontaneous’ responses to targeted questions that help promote your product or service or to help differentiate the benefits of your brand compared to the real or imagined problems associated with your competitors. Consumer focused companies such as soft drink manufacturers, phone companies and fast food companies often use this video format in advertising but you are starting to see this type of video appear as a stand-alone promotion on business websites or YouTube business channels.  Sometimes these videos are genuine. Sometimes they are completely staged. ‘Authenticity’ is, in some sense, becoming a style…


Curated from 51 ways to use web video to help your business grow – Creative video production company

We’re particularly keen that you have a look at number 9 – visual stories.

You might be surprised that we’re pointing you towards this one, instead of numbers 10-15 – Corporate Video, so we’ll explain.

Visual stories, described in this article as ‘explainers’, are a really cost-effective way to get a high-quality video on any subject you like. We can help you put together a voiceover and animated graphics to get your message across without the high cost of a full shoot day. If a corporate video is too much of an investment for you, and you’d like to start small, ask us about an animation, or infographic video. We can help you with your script, suggest graphics styles and even arrange a simple half-day interview set-up to get some of your best people in front of camera to add a human face to your video. Start small, and you never know how those Magic Beans could grow – just call us to book your free ideas meeting, or to find out how we can help you take your first steps into video-making. Call 0845 222 0528 and get a creative video production company working for you.