4 Proven Ways to Maximize the Value of Your Video Marketing | Promo video production london

Posted by on Apr 7, 2015 in Blog, Business

By now, most marketers have realized that video isn’t a passing fad. It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value.

Companies are even becoming known for their video content. If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely list videos you’ve shared from these brands.

And once your marketing crosses over into feelings territory, people want to do business with you. It’s a massive win for your content strategy.

Even though you might be creating content, you’re likely stuck when it comes to advancing your strategy or measuring your performance. As budgets for video marketing inevitably increase, you’ll eventually have to justify your investment and you have to be ready.

Mega brands – like chewing gum maker, Trident, for example – can get millions of views because they’re technically making videos to appeal to anyone with a mouth.

Here you can see that guides, social components, and promotion for their blog all live on a dedicated landing page where video is clearly the visual star.

 

These metrics will indicate how engaged your audience is and you’ll learn over time which content to amplify, or which videos you might need to modify to suit your target audience’s average attention span or preferences. On a whole, don’t market what you can’t accurately measure!

 

Curated from 4 Proven Ways to Maximize the Value of Your Video Marketing | Convince and Convert: Social Media Strategy and Content Marketing Strategy

Why viral video is so last year when it comes to promoting your business

At Magic Beans, we love to make videos that are a pleasure to watch, and as far as we’re concerned, the more people who watch them, the happier we are.

But this might not be true for you as a business owner. Let me explain why.

When a video goes viral, it’s watched by millions of people all over the world. It’s shared, altered and commented on. This is great, and will certainly improve the level of awareness about your product or service, assuming your product is mentioned at some point in the video.

But most viral videos are not designed to sell products, or increase awareness of an issue. They work because they’re spontaneous, silly, crazy or super-cute.

And those marketing videos that do succeed in going viral have been very carefully and expensively designed to look like something fun and silly that just came off the top of someone’s head.

So, if you don’t have the budget to be able to use your marketing as a plaything, and frankly, who does? then you need to think more carefully about the kind of video you want to make.

Here’s the killer question you need to ask – are your video views converting into sales of your product? Are people taking the action you want them to take after watching your video?

Having a video on your website is hugely effective in making your product more desirable, but it doesn’t come cheap, so you need to make sure it’s working as hard as you are to make your business grow.

I would argue that rather than get hung up on viral video, you should be thinking about your target market instead, and just trying to get the message to them.

I’ve found this great article, outlining 4 ways to maximise the value of your video marketing, written by Jennifer Pepper at Convice and Convert digital marketing advisors.

It suggests that you:

1 – start instead of aiming for viral video

2 – make your video the star of your website landing page

3 – measure your in a smarter way

4 – use video views to help score your leads

And don’t forget to get in touch for a free ideas meeting to find out how Magic Beans can help you make a video that will knock the socks off your competition.

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