20 Tips for Directing Talent | video production services London

Posted by on Nov 9, 2015 in Blog, Business

You might be inclined to reserve the term “talent” for someone who is a gifted actor, or at least someone who has some type of on-camera experience. But in the world of video “talent” refers to anyone who steps in front of the lens. In reality, you’ll need to use regular people from all walks of life and professions as talent for your videos. People who are not used to talking in front of the camera. People who will rely on you to make sure they will look good on tape.

Whether your subject is your boss or your grandmother, you need your talent to be a natural, communicative, easy-to-relate-to element of your video production. Although you want talent to look natural, it won’t happen by chance. You’ll need to help them put forth the performances you want. This process is called directing. Without the right tools, coaching amateurs on-camera can be a stressful and unpleasant process. But don’t sweat it. Here are 20 tips to help you get great results, without spending your profits on Pepto.

Meet with your subjects a day or two before the shoot to tell them what to expect. Give them copies of the script or interview questions so they aren’t surprised on the day of the shoot. The goal is to put your talent at ease. That starts by letting them know what will be expected of them at the shoot.

Arrive at the set well before your talent does so you can get everything set up before they arrive at the shoot. It is hard to concentrate on your subjects when you are rummaging through your camera bag, looking for adapters, scrambling for an extension cord or running to the store because you forgot a blank tape. If you are unprepared, you’ll make your talent nervous and add unneeded stress to the shoot.

People feel more comfortable when they are in familiar places. Consider doing interviews on the subject’s turf rather than in a formal studio setting. It will help the subject relax, and provide for a unique backdrop.


Curated from 20 Tips for Directing Talent | Videomaker.com

This article has some great tips on how to prepare ‘normal people’ for their appearance on camera. Very few people enjoy being interviewed, including me! But there are real advantages to using ‘amateur’ talent to present your video. If they work for you, they are your company’s biggest asset, so it makes sense to show them off, and making a video is a great team-building exercise. At Magic Beans, we realise that being in front of the camera can be a stressful experience. And that is why we offer a Presenter Trainer, who will come and coach you on the day of the shoot. If you’re planning to read a script from an autocue, she will show you how to make it sound fluent and professional. And, she’ll show you how to prepare to answer the toughest of questions without breaking a sweat. We’ve been told many times that Magic Beans Media make video-making great fun, and it’s something we take pride in. We want you to enjoy the experience as much as you enjoy the finished product. So find out what makes us different and you can get the best video production services London has to offer, by giving us a call and booking a free ideas meeting: 0845 222 0528, or email us.